Content Marketing Strategies that Work
By Rae A. Stonehouse
Length5h 15m
About this audiobook
Writing your book may take 30% of your time, while marketing consumes 130%.
Many self-published authors avoid marketing due to the workload, steep learning curve, and discomfort. However, self-marketing becomes manageable once you understand basic and advanced strategies.
Rae A. Stonehouse, experienced with numerous self-help and development books, shares valuable insights from his career and industry experts.
"Book Three Content Marketing Strategies That Work" in The Successful Self Publisher Series provides both free and paid promotional strategies, covering essential topics:
Advertising vs Public Relations
Building your Author Platform
Writing Effective Promotional Copy
LinkedIn Strategies
Author Websites
Network Utilization
Social Media Tactics
Amazon and Facebook Advertising
Plus additional marketing resources.
Audiobook details
GenreBusiness and Economics, Self-Help
Length5 hrs 15 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateSep 19, 2025
LanguageEnglish
Table of contents
1Title Page
37Section Four: Social Media for Authors
2Introduction to the Successful Self-Publisher Series
38Chapter Thirty-One: Utilizing Social Media for Book Marketing
3Introduction to Book Three
39Chapter Thirty-Two: Facebook (for Business)
4Section One: Marketing Introduced
40Chapter Thirty-Three: Twitter
5Chapter One: Book Marketing Strategies
41Chapter Thirty-Four: Pinterest
Show all chaptersShow less
6Chapter Two: Marketing Overview: Advertising vs Public Relations
42Chapter Thirty-Five: Instagram
7Chapter Three: Creating your Author’s Platform
43Chapter Thirty-Six: TikTok
8Chapter Four: Creating an Author Bio
44Section Five: Self-Promotion & Personal Branding
9Chapter Five: Your Amazon Author Page
45Chapter Thirty-Seven: Self-Promotion
10Chapter Six: Identify Your Reader Audience
46Chapter Thirty-Eight: Personal Branding Overview
11Chapter Seven: How to Write Effective Promotional Copy
47Chapter Thirty-Nine: Using Business Cards
12Chapter Eight: Introduction to Copywriting
48Chapter Forty: Blow Your Own Horn
13Chapter Nine: Use Your E-mail Signature as a Marketing Tool
49Chapter Forty-One: Podcasting for Authors
14Chapter Ten: Market Your Books Within Your Book
50Section Six: Business Networking
15Chapter Eleven: Linkedin Overview
51Chapter Forty-Two: Online Reputation Management
16Chapter Twelve: Linkedin Strategies for Authors
52Chapter Forty-Three: Business Networking Overview
17Chapter Thirteen: Linkedin SlideShare
53Chapter Forty-Four: Networking Is…
18Section Two: Websites
54Chapter Forty-Five: Networking Isn’t…
19Chapter Fourteen: Author Websites
55Chapter Forty-Six: Power Networking
20Chapter Fifteen: Book Marketing Landing Pages
56Chapter Forty-Seven: Your Elevator Pitch
21Chapter Sixteen: Create and Purchase a Domain Name for Each of Your Books
57Chapter Forty-Eight: How High Does Your Elevator Go?
22Chapter Seventeen: Create a Mailing List and Newsletter
58Chapter Forty-Nine: Developing Your USP
23Chapter Eighteen: Create an Author’s Blog
59Chapter Fifty: Ask For Testimonials
24Chapter Nineteen: Social Media and Your Website
60Chapter Fifty-One: Creating Your Network Web
25Chapter Twenty: Mobile-Friendly Websites
61Section Seven: Paid Advertising
26Chapter Twenty-One: Install Google Analytics to Your Author Website and Landing Pages
62Chapter Fifty-Two: Facebook Ads Marketing
27Chapter Twenty-Two: Website Security
63Chapter Fifty-Three: Amazon Advertising Campaigns
28Section Three: Online Resources for Self-Promotion
64Chapter Fifty-Four: Linkedin Advertising
29Chapter Twenty-Three: Media/Press Rooms
65Chapter Fifty-Five: Bookbub
30Chapter Twenty-Four: How to Create an Amazon Central Account
66Chapter Fifty-Six: Awesome Gang
31Chapter Twenty-Five: Amazon Editorial Reviews
67Chapter Fifty-Seven: Robin Reads
32Chapter Twenty-Six: Introducing Amazon Advertising Campaigns
68Chapter Fifty-Eight: Places To Submit Your Book for Free Promotion
33Chapter Twenty-Seven: Quora: How to Leverage for Book Marketing
69Conclusion
34Chapter Twenty-Eight: Goodreads
70About the Author
35Chapter Twenty-Nine: Google Alerts
711. Appendix One:
36Chapter Thirty: Leverage Your Contacts
72Copyright/Disclaimer:
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