Audio only
Ask Your Developer
How to Harness the Power of Software Developers and Win in the 21st CenturyBy Jeff LawsonNarrated by Jeff Lawson
Length9h 1m
About this audiobook
Jeff Lawson, developer turned
CEO of Twilio (one of Bloomberg
Businessweek's Top 50 Companies to Watch in 2021),
creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management
utilize this coveted and valuable workforce to enable
growth, solve a wide range of business problems, and drive digital transformation.
From banking and retail to insurance and finance,
every industry is turning digital, and every company needs the best software to
win the hearts and minds of customers. The landscape has shifted from the
classic build vs. buy question, to
one of build vs. die. Companies have
to get this right to survive. But how do they make this transition?
Software developers are sought after, highly paid,
and desperately needed to compete in the modern, digital economy. Yet most
companies treat them like digital factory workers without really understanding
how to unleash their full potential. Lawson argues that developers are the
creative workforce who can solve major business problems and create hit
products for customers—not just grind through rote tasks. From Google and
Amazon, to one-person online software companies—companies that bring software
developers in as partners are winning. Lawson shows how leaders who build
industry changing software products consistently do three things well. First,
they understand why software developers matter more than ever. Second, they
understand developers and know how to motivate them. And third, they invest in
their developers' success.
As a software developer and public company CEO,
Lawson uses his unique position to bridge the language and tools executives use
with the unique culture of high performing, creative software developers. Ask
Your Developer is a toolkit to help business leaders, product managers, technical
leaders, software developers, and executives achieve their common goal—building
great digital products and experiences.
How to compete in the digital economy? In short: Ask
Your Developer.
Audiobook details
GenreBusiness and Economics
Length9 hrs 1 min
Narrated byJeff Lawson
FormatAudiobook
Publish dateJan 12, 2021
LanguageEnglish
The Business of StoriesSusan Payton3h 58m$20 · $0.00
A Bridge Not Too FarDeepak Ohri4h 55m$15
Level UpRob Dial7h 42m$26 · $0.00
Hal Moore on LeadershipHarold G. Moore, Mike Guardia5h 6m$17
Basic Economics, Fifth EditionThomas Sowell28h 6m$40
The Goals ProgramZig Ziglar4h 34m$20
The Stocks & ETF Compass: A Guide to Wealth, High Standard of Living, and Secure Retirement through Intelligent Investment in the Stock Market and Passive Income – Including Starter GuideJens Hattermann4h 9m$20 · $0.00
Eat It!Jordan Syatt, Michael Vacanti4h 40m$20 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m$24 · $0.00
Leads MachineFrancis Rodino6h 30m$27 · $0.00
CAPITAL (Complete 3 Volume Edition)Karl Marx111h 13m$2 · $0.00
BuildTony Fadell11h 5m$8 · $0.00
The Entrepreneur Roller CoasterDarren Hardy7h 8m$17
The Law of Success in Sixteen LessonsNapoleon Hill1h 31m$2 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m$33 · $0.00
Military Culture ShiftCorie Weathers13h 13m$25 · $0.00
Saving Social CareNeil Eastwood4h 54m$18 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m$26 · $0.00
SocialismLudwig von Mises24h 8m$30
Being EssentialDain Dunston4h 13m$15 · $0.00
You may also like
Management Rev EdPeter F. Drucker19h 56m$40 · $0.00
Practically RadicalWilliam C. Taylor9h 23m$29 · $0.00
Data Means BusinessJason Foster, Barry Green4h 44m$20 · $0.00
The 11 Immutable Laws of Internet BrandingAl Ries, Laura Ries3h 8m$18 · $0.00
Pandora's Millions and two more storiesGeorge O. Smith4h 2m$2.30
Organisational MasteryLuís Gonçalves4h 14m$18 · $0.00
Demystifying Fundraising FunnelsDavid Higgins2h 58m$25
Remote, Inc.Robert C. Pozen, Alexandra Samuel8h 33m$26 · $0.00
Business-Englisch lernen Audio - Humor am ArbeitsplatzIan McMaster57m$18
Silicon Gold RushKaren Southwick8h 8m$17
Keeping the EdgeDick Schaaf11h 27m$23 · $0.00
Escape VelocityGeoffrey A. Moore6h 6m$24 · $0.00
Mavericks At WorkWilliam C. Taylor, Polly G. LaBarre5h 54m$24 · $0.00
Who Says Elephants Can't Dance?Louis V. Gerstner6h 27m$24 · $0.00
Business As UnUsualRick Yvanovich9h 29m$23
Hook PointBrendan Kane8h 11m$20
The Snowflake MythAlex Atherton6h 25m$12 · $0.00
The Disease DelusionJeffrey S. Bland11h 56m$29 · $0.00
Straight Talk for StartupsRandy Komisar, Jantoon Reigersman7h 29m$24 · $0.00
Lies I Taught in Medical SchoolRobert Lufkin MD8h 6m$23