Aim. Shoot. Reload
The untold story of OLX, the biggest internet company you have never heard ofBy Marcin Urbańczyk
Length4h 36m
About this audiobook
In Aim. Shoot. Reload., Marcin Urbańczyk shares the hard, practical lessons behind building and scaling OLX in Europe, from a handful of people working out of a Poznań basement to a multi-billion-euro platform used by millions every day.
Along the way came moments no playbook could prepare for: a year-long ban from Google, protests outside the office, brutal competition, the shock of a global pandemic, and the reality of war reaching his team in Ukraine.
Through vivid stories and clear business and leadership lessons, Marcin shows how OLX not only survived, but thrived. From scrappy rebrands and bold marketing bets to the discipline of focusing on the few metrics that actually matter, he reveals what works, what breaks, and what it really takes to build a platform at scale.
Part memoir, part field guide, this is a story of leadership under pressure, teams pushed to their limits, and the constant cycle of building, breaking, and rebuilding
Audiobook details
GenreBusiness and Economics
Length4 hrs 36 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateFeb 22, 2026
LanguageEnglish
Table of contents
1Dedication
10The Price of Independence
2Introduction
11Building Inside the Giant
3PART I. CHASING THE SCALE
12All-in on Transactions
4The Playbook
13PART II. LEADING THROUGH STORMS
5From Zero to a Hero Category
14The Lesson I Never Wanted
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6Push the Pedal to the Metal
15Built for All Weathers
7A Victim of Our Own Success
16Chasing the Impossible
8“A Rose by Any Other Name Would Smell as Sweet”
17The Space Between Meetings
9From Burning Flags to a Handshake
18It All Starts with People
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