40 Hadith Reflections on Marketing and Business

Business and Economics

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40 Hadith Reflections on Marketing and Business

By Nurhafihz Noor

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Length1h 14m

About this audiobook

Many books have been written on the sayings and actions of the Prophet. Called hadith, past scholars have often compiled these in collections of 40 for its blessings, easy remembrance and application.Inspired by their great works and the athar or narration of ‘Umar bin Al-Khattab which stresses the need for the businessman to know his religion and religious rulings concerning commerce before engaging in business, this book is a collection of 40 hadith with reflections from a marketing and business perspective.It attempts to uncover the many hidden gems of good business practices found in the hadith for the marketer and business owner to be guided from in order to succeed in this world and the hereafter. While magnum opuses such as Sahih Al-Bukhari and Sahih Muslim already contain chapters on business transactions, this book also includes other aspects of marketing such as strategy, product creation, distribution, human communications, measurement and management.The reader will be amazed to find the prophet advising us on seemingly modern marketing concepts and techniques some 14 centuries ago.Hence, this book was written for the marketer who wants to know how to do his marketing and run his business well, and who is also interested to discover some of the hidden gems of marketing in Islam.

Audiobook details

GenreBusiness and Economics

Length1 hr 14 mins

Narrated byListen with 1,000+ voices

FormateBook with Audio

Publish dateFeb 10, 2015

LanguageEnglish

1INTRODUCTION

26Hadith 20: Facilitating a Captive Audience

2CHAPTER 1: MISSION & STRATEGY

27Hadith 21: Speaking Eloquently & Presenting with Finesse

3Hadith 1: Correcting the Intention of Marketing

28Hadith 22: Pacing Communications Effectively

4Hadith 2: Transforming Lives with Marketing

29Hadith 23: Repeating for Comprehension

5Hadith 3: Performing with Excellence in Marketing

30Hadith 24: Scheduling Promotions Effectively

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6CHAPTER 2: PRODUCT

31CHAPTER 6: PEOPLE

7Hadith 4: Creating Permissible Products

32Hadith 25: Having Presence & Awareness of Body Language

8Hadith 5: Creating Products of Value

33Hadith 26: Branding with Power Dressing

9Hadith 6: Branding Using Logos, Symbols & Slogans

34Hadith 27: Treating Customers as Guests

10Hadith 7: Avoiding Uncertainty in Business Dealings

35Hadith 28: Serving Customers with a Smile

11Hadith 8: Avoiding Gambling in Business Dealings

36Hadith 29: Dealing with Difficult Customers

12Hadith 9: Having Sufficient Knowledge Before Purchase

37Hadith 30: Being Lenient to Customers

13CHAPTER 3: PRICE

38CHAPTER 7: RESOURCE & MANAGEMENT

14Hadith 10: Avoiding Central Fixing of Prices

39Hadith 31: Repaying Financial Loans

15Hadith 11: Avoiding Price Wars

40Hadith 32: Ridding Corruption & Unfair Favouritism

16Hadith 12: Becoming Aware of Riba

41Hadith 33: Ensuring Fair Employment Practices

17Hadith 13: Riba in Loans

42Hadith 34: Identifying Sources of Income

18Hadith 14: Riba in Transactions

43Hadith 35: Cleansing Business via Zakat

19CHAPTER 4: PLACE

44Hadith 36: Cleansing Business via Charity

20Hadith 15: Maintaining Profitable Networks

45CHAPTER 8: RETURN ON INVESTMENT

21Hadith 16: Creating Positive Multiplier Effect

46Hadith 37: Tracking & Measuring for Success

22Hadith 17: Ending Networking Sessions Fruitfully

47Hadith 38: Warning to Arrogant Marketers

23CHAPTER 5: PROMOTIONS

48Hadith 39: Warning to Marketers in Hereafter

24Hadith 18: Avoiding Lying in Promotions

49Hadith 40: Investing for Hereafter

25Hadith 19: Avoiding Persuading via Swearing

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40 Hadith Reflections on Marketing and Business

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