Business and Economics

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40 Hadith Reflections on Marketing and Business

By Nurhafihz Noor

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Length1h 14m

About this audiobook

Many books have been written on the sayings and actions of the Prophet. Called hadith, past scholars have often compiled these in collections of 40 for its blessings, easy remembrance and application.Inspired by their great works and the athar or narration of ‘Umar bin Al-Khattab which stresses the need for the businessman to know his religion and religious rulings concerning commerce before engaging in business, this book is a collection of 40 hadith with reflections from a marketing and business perspective.It attempts to uncover the many hidden gems of good business practices found in the hadith for the marketer and business owner to be guided from in order to succeed in this world and the hereafter. While magnum opuses such as Sahih Al-Bukhari and Sahih Muslim already contain chapters on business transactions, this book also includes other aspects of marketing such as strategy, product creation, distribution, human communications, measurement and management.The reader will be amazed to find the prophet advising us on seemingly modern marketing concepts and techniques some 14 centuries ago.Hence, this book was written for the marketer who wants to know how to do his marketing and run his business well, and who is also interested to discover some of the hidden gems of marketing in Islam.

Audiobook details

GenreBusiness and Economics

Length1 hr 14 mins

Narrated byListen with 1,000+ voices

FormateBook with Audio

Publish dateFeb 10, 2015

LanguageEnglish

1INTRODUCTION

2CHAPTER 1: MISSION & STRATEGY

3Hadith 1: Correcting the Intention of Marketing

4Hadith 2: Transforming Lives with Marketing

5Hadith 3: Performing with Excellence in Marketing

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6CHAPTER 2: PRODUCT

7Hadith 4: Creating Permissible Products

8Hadith 5: Creating Products of Value

9Hadith 6: Branding Using Logos, Symbols & Slogans

10Hadith 7: Avoiding Uncertainty in Business Dealings

11Hadith 8: Avoiding Gambling in Business Dealings

12Hadith 9: Having Sufficient Knowledge Before Purchase

13CHAPTER 3: PRICE

14Hadith 10: Avoiding Central Fixing of Prices

15Hadith 11: Avoiding Price Wars

16Hadith 12: Becoming Aware of Riba

17Hadith 13: Riba in Loans

18Hadith 14: Riba in Transactions

19CHAPTER 4: PLACE

20Hadith 15: Maintaining Profitable Networks

21Hadith 16: Creating Positive Multiplier Effect

22Hadith 17: Ending Networking Sessions Fruitfully

23CHAPTER 5: PROMOTIONS

24Hadith 18: Avoiding Lying in Promotions

25Hadith 19: Avoiding Persuading via Swearing

26Hadith 20: Facilitating a Captive Audience

27Hadith 21: Speaking Eloquently & Presenting with Finesse

28Hadith 22: Pacing Communications Effectively

29Hadith 23: Repeating for Comprehension

30Hadith 24: Scheduling Promotions Effectively

31CHAPTER 6: PEOPLE

32Hadith 25: Having Presence & Awareness of Body Language

33Hadith 26: Branding with Power Dressing

34Hadith 27: Treating Customers as Guests

35Hadith 28: Serving Customers with a Smile

36Hadith 29: Dealing with Difficult Customers

37Hadith 30: Being Lenient to Customers

38CHAPTER 7: RESOURCE & MANAGEMENT

39Hadith 31: Repaying Financial Loans

40Hadith 32: Ridding Corruption & Unfair Favouritism

41Hadith 33: Ensuring Fair Employment Practices

42Hadith 34: Identifying Sources of Income

43Hadith 35: Cleansing Business via Zakat

44Hadith 36: Cleansing Business via Charity

45CHAPTER 8: RETURN ON INVESTMENT

46Hadith 37: Tracking & Measuring for Success

47Hadith 38: Warning to Arrogant Marketers

48Hadith 39: Warning to Marketers in Hereafter

49Hadith 40: Investing for Hereafter

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40 Hadith Reflections on Marketing and Business

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